After speaking to the owner about creating her logo and website for her new business I knew one thing ... she loved horses. The logo had to really speak to the viewer to show how much she really cares for her own and her client's horses.

She said the logo with the rider huging the horse (v2.0) really spoke to her but didn't like the girl's blonde hair or the font. After a couple small changes version 2.1 became the final product.